Announcing Steve Madden x HILOS at TechCrunch Disrupt
The American fashion icon is teaming up with HILOS for an on-demand future
At TechCrunch Disrupt, the largest startup conference in the world, HILOS was on the main stage to demo Interplay and the future of on-demand product.
For our demo, Ty DeHaven, Creative Director of Innovation and one of the most talented footwear designers I know, came on stage to sketch a shoe live that was generated in 3D and then printed for my foot by the next day.
It was at that moment that I announced a new partnership with Steve Madden, the footwear icon and kingpin of speed to market. With HILOS they’ll be able to exponentially accelerate the product creation cycle, going from idea to a wearable reality in days instead of months and launching into market at the same speed, without having to make in advance.
